Launch Flexible Ads
with full control.
Configure which creative combinations Meta can use. Same naming and enhancement controls as every other format.
Flex Ads
Control the combinations. Same launch flow.
Configure which images, videos, and text variations Meta can combine. Same naming and enhancement controls as every other format.
Flexible formats, same structured workflow.
Control which asset combinations Meta can use. Configure and launch with the same flow as image, video, and carousel ads.
Control your format combinations
Define which images, videos, and text variations Meta can combine. Full control over what goes in.
Same workflow as every other format
Flexible Ads are configured in the same launch flow. No extra complexity.
Preview before launch
See how your Flexible Ad combinations will appear. Share preview links with clients before going live.
Why we built this…
Flexible Ads need control over what goes in.
Meta combines your assets dynamically. You need to define which combinations are allowed. We built that control into the same structured flow you use for everything else.
A new format shouldn't mean a new workflow.
Flexible Ads follow the same launch process as image, video, and carousel ads. Same naming, same enhancements, same preview.
Frequently Asked Questions
Common questions about Flex Ads.
Flexible Ads (Advantage+ Creative) let Meta dynamically combine your images, videos, and text to find the best-performing variations. You provide the assets, Meta tests combinations.
You select which creatives, headlines, and descriptions Meta can mix. Naming, enhancements, and placement settings are applied the same way as any other format.
Yes. See how combinations will appear across placements and share preview links with clients.
Yes. Include Flexible Ads in the same batch as image, video, or carousel ads.
Explore related workflows
If you are working with Flex Ads, these are usually the next workflows teams explore.
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