Welcome to Adtool.io. This Privacy Policy explains how Adtool.io collects, uses, stores, and protects your information when you use this Facebook advertising management platform.
This service is primarily targeted at users in Denmark and the European Union, and complies with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
Authentication Data: Login credentials, session tokens stored by Supabase
Communication Data: Support requests and feedback you send
2.2 Facebook Integration Data
Access Tokens: Facebook OAuth tokens to access your ad accounts
Ad Account Data: Ad account details, business manager information
Campaign Data: Campaign names, settings, ad sets
Page Information: Connected Facebook pages and Instagram profiles
Pixel Data: Facebook pixel configurations and settings
Audience Data: Custom audience configurations (no personal data of your audience members is stored)
2.3 Google Drive Integration Data
Access Tokens: Google OAuth tokens to access your Drive files
Folder Information: Names and links to folders you connect for creative storage
File Metadata: File names, types, and basic metadata (file contents are not stored)
2.4 Technical Data
Usage Information: How you interact with the platform
Device Information: Browser type, operating system
Session Cookies: Essential cookies for authentication and functionality
Local Storage: UI preferences like sidebar state and content groups
Log Data: IP addresses, access times, error logs
Analytics & Product Improvement: PostHog analytics for product usage patterns, feature adoption, and user identification (email, user ID) for support and optimization; Google Tag Manager for marketing analytics
3. How Information is Used
3.1 Primary Purposes
Service Delivery: Provide Facebook ad management and campaign creation tools
Account Management: Maintain your account and process authentication
Integration Management: Connect and synchronize with Facebook and Google Drive
Data Synchronization: Keep your campaign and creative data up-to-date
3.2 Service Improvement and Analytics
Aggregated Data Analysis: We may use aggregated, anonymized data to analyze patterns and improve our services. This data cannot identify individual users or accounts and is used solely to enhance the Adtool.io platform for all users.
Examples of how anonymized data may be used:
Understanding general performance trends across campaign types
Identifying common workflow patterns to improve the user interface
Developing better default settings and recommendations
Note: Your individual account data, campaign details, and creative assets are never sold or shared with third parties. Any data analysis is performed on fully anonymized, aggregated datasets that cannot be traced back to specific users or accounts.
3.3 Communications
Service-related notifications and updates
Technical support and customer service
Important security or policy changes
Product updates, new features, and improvement announcements (you may opt-out by contacting hello@adtool.io)
Educational content and best practices for advertising optimization
4. Data Storage and Security
4.1 Data Location
Your data is stored on secure servers provided by Supabase in the United States. Data transfers from the EU to the US are protected under the EU-US Data Privacy Framework (DPF), ensuring compliance with GDPR requirements for international data transfers.
4.2 Security Measures
End-to-end encryption for data transmission
Encrypted storage of sensitive data including access tokens
Row-level security (RLS) policies in the database
Regular security updates and monitoring
Access controls and authentication requirements
4.3 Data Retention
Data is retained for as long as your account is active and as needed to provide the services. You may request deletion of your data at any time by contacting hello@adtool.io.
5. Third-Party Integrations
5.1 Facebook/Meta
Integration with Facebook's Marketing API is used to manage your advertising campaigns. Facebook's own privacy policy applies to data they collect. Only the minimum necessary permissions are requested to provide the services.
5.2 Google Drive
Integration with Google Drive is used to access creative assets you choose to connect. Google's privacy policy applies to data they collect. Only folders you explicitly authorize are accessed.
5.3 Supabase
Supabase provides the database and authentication services. All data is stored in their US data center (Ohio) with enterprise-grade security and EU-US Data Privacy Framework protections.
5.4 Stripe
Stripe processes all payment transactions. Payment card details are handled directly by Stripe and never touch our servers. Stripe's privacy policy applies to payment data.
5.5 PostHog
PostHog provides product analytics to help us understand feature usage and improve the platform. Session recordings automatically mask sensitive data.
5.6 Upstash
Upstash provides Redis caching services for improved performance. Only temporary, non-personal operational data is cached.
5.7 ActiveCampaign
ActiveCampaign is used for marketing communications. Your email address may be shared for product updates and newsletters you subscribe to.
5.8 Crisp
Crisp provides live chat support. Conversation history and basic profile information are stored to provide better customer service.
5.9 Vercel
Vercel hosts the Adtool.io application. Access logs and performance data are processed for security and optimization purposes.
For a complete list of sub-processors and their data handling practices, please see our Data Processing Agreement.
6. Your Rights (GDPR)
Under GDPR, you have the following rights:
Right to Access: Request copies of your personal data
Right to Rectification: Correct inaccurate personal data
Right to Erasure: Request deletion of your personal data
Right to Restrict Processing: Limit how your data is used
Right to Data Portability: Transfer your data to another service
Right to Object: Object to the use of your personal data
Right to Withdraw Consent: Withdraw consent for data processing
To exercise these rights, please contact hello@adtool.io
7. Cookies and Tracking
7.1 Essential Cookies
Essential cookies are used for:
Authentication and session management (via Supabase auth)
User interface preferences (sidebar state, content groups)
Security and fraud prevention
7.2 Analytics and Product Improvement Tools
We use PostHog and Google Tag Manager to improve product experience and understand how users interact with our platform:
Feature Usage Analysis: Understand which features are used and how to improve them
Technical Performance: Identify issues and optimize platform performance
User Support: Provide personalized assistance based on your usage patterns
Product Development: Analyze onboarding completion and feature adoption to guide improvements
Data collected by analytics tools includes:
User identification (email address, user ID)
Feature usage events and interaction patterns
Session recordings with sensitive data automatically masked
Technical performance metrics and error logs
Time spent on features and navigation patterns
By using Adtool.io, you consent to this analytics data collection. Marketing cookies or third-party advertising trackers are not used.
8. Data Sharing
Your personal information is not sold, traded, or rented to third parties. Data may be shared only in these limited circumstances:
With your explicit consent
To comply with legal obligations
To protect rights or safety
With service providers under strict data protection agreements (see our Data Processing Agreement for the complete sub-processor list)
9. International Transfers
Data is processed in the United States (Ohio data center) under the EU-US Data Privacy Framework, ensuring appropriate safeguards for EU data as required by GDPR.
10. Children's Privacy
Adtool.io is not intended for use by children under 16 years of age. The service does not knowingly collect personal information from children under 16.
11. Changes to This Policy
This Privacy Policy may be updated from time to time. Users will be notified of any material changes via email or through the platform. Continued use of the service after changes constitutes acceptance of the updated policy.
12. Contact Information
For questions about this Privacy Policy or data protection matters, please contact:
Email: hello@adtool.io Service: Adtool.io Data Controller: Adtool (CVR: 45752577)