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Privacy Policy

Last Updated: June 17, 2025

1. Introduction

Welcome to Adtool.io. This Privacy Policy explains how Adtool.io collects, uses, stores, and protects your information when you use this Facebook advertising management platform.

This service is primarily targeted at users in Denmark and the European Union, and complies with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

2. Information Collected

2.1 Personal Information

  • Account Information: Email address, name, profile picture
  • Authentication Data: Login credentials, session tokens stored by Supabase
  • Communication Data: Support requests and feedback you send

2.2 Facebook Integration Data

  • Access Tokens: Facebook OAuth tokens to access your ad accounts
  • Ad Account Data: Ad account details, business manager information
  • Campaign Data: Campaign names, settings, ad sets
  • Page Information: Connected Facebook pages and Instagram profiles
  • Pixel Data: Facebook pixel configurations and settings
  • Audience Data: Custom audience configurations (no personal data of your audience members is stored)

2.3 Google Drive Integration Data

  • Access Tokens: Google OAuth tokens to access your Drive files
  • Folder Information: Names and links to folders you connect for creative storage
  • File Metadata: File names, types, and basic metadata (file contents are not stored)

2.4 Technical Data

  • Usage Information: How you interact with the platform
  • Device Information: Browser type, operating system
  • Session Cookies: Essential cookies for authentication and functionality
  • Local Storage: UI preferences like sidebar state and content groups
  • Log Data: IP addresses, access times, error logs

3. How Information is Used

3.1 Primary Purposes

  • Service Delivery: Provide Facebook ad management and campaign creation tools
  • Account Management: Maintain your account and process authentication
  • Integration Management: Connect and synchronize with Facebook and Google Drive
  • Data Synchronization: Keep your campaign and creative data up-to-date

3.2 AI and Machine Learning

Data Collection for AI Training: All data you provide through the platform is collected and stored for the purpose of training artificial intelligence models to improve advertising optimization features. This includes:

  • Campaign data: Performance patterns, targeting settings, bid strategies
  • Creative content: Ad copy, headlines, descriptions, call-to-action texts
  • Creative assets: Images, videos, and other advertising materials
  • Audience data: Targeting configurations and audience insights
  • Optimization data: A/B test results, conversion patterns, engagement metrics

Current and Future AI Features: This data will be used to develop and improve AI-powered features including campaign performance analysis, creative optimization recommendations, audience targeting improvements, and automated bid strategy optimization.

Important: By using Adtool.io, you consent to this data collection and AI training use. This data collection begins immediately upon account creation and is essential to the service. Data is aggregated and anonymized before being used for AI model training.

3.3 Communications

  • Service-related notifications and updates
  • Technical support and customer service
  • Important security or policy changes

4. Data Storage and Security

4.1 Data Location

Your data is stored on secure servers provided by Supabase in the Stockholm data center (Sweden), ensuring compliance with EU data protection requirements.

4.2 Security Measures

  • End-to-end encryption for data transmission
  • Encrypted storage of sensitive data including access tokens
  • Row-level security (RLS) policies in the database
  • Regular security updates and monitoring
  • Access controls and authentication requirements

4.3 Data Retention

Data is retained for as long as your account is active and as needed to provide the services. You may request deletion of your data at any time by contacting martin@artificialimprovements.com.

5. Third-Party Integrations

5.1 Facebook/Meta

Integration with Facebook's Marketing API is used to manage your advertising campaigns. Facebook's own privacy policy applies to data they collect. Only the minimum necessary permissions are requested to provide the services.

5.2 Google Drive

Integration with Google Drive is used to access creative assets you choose to connect. Google's privacy policy applies to data they collect. Only folders you explicitly authorize are accessed.

5.3 Supabase

Supabase provides the database and authentication services. All data is stored in their Stockholm data center with enterprise-grade security.

6. Your Rights (GDPR)

Under GDPR, you have the following rights:

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Correct inaccurate personal data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Limit how your data is used
  • Right to Data Portability: Transfer your data to another service
  • Right to Object: Object to the use of your personal data
  • Right to Withdraw Consent: Withdraw consent for data processing

To exercise these rights, please contact martin@artificialimprovements.com

7. Cookies and Tracking

Essential cookies are used for:

  • Authentication and session management (via Supabase auth)
  • User interface preferences (sidebar state, content groups)
  • Security and fraud prevention

Marketing cookies or third-party tracking cookies are not used.

8. Data Sharing

Your personal information is not sold, traded, or rented to third parties. Data may be shared only in these limited circumstances:

  • With your explicit consent
  • To comply with legal obligations
  • To protect rights or safety
  • With service providers under strict data protection agreements (Supabase, Facebook, Google)

9. International Transfers

Data is processed within the European Union (Sweden data center). Any data transfers outside the EU will be protected by appropriate safeguards as required by GDPR.

10. Children's Privacy

Adtool.io is not intended for use by children under 16 years of age. The service does not knowingly collect personal information from children under 16.

11. Changes to This Policy

This Privacy Policy may be updated from time to time. Users will be notified of any material changes via email or through the platform. Continued use of the service after changes constitutes acceptance of the updated policy.

12. Contact Information

For questions about this Privacy Policy or data protection matters, please contact:

Email: martin@artificialimprovements.com
Service: Adtool.io
Data Controller: Artificial Improvements