“Like going from a homemade Colombian smuggler plane to flying an F-35.”
— Mikkel Rohde, Co-founder @ Neble & Rohde, +200M kr. in ad spend

Trusted by leading marketing teams
Creatives landed 5 PM Friday. The client still expects ads live right away.
The client delivered creatives late. Again. But the ads still need to be live this week, and nobody is blaming the client. Your media buyer is in Ads Manager, manually configuring 60 ads — naming, UTMs, placements, enhancement settings — one by one. If Meta lags, that launch slips. Your team takes the hit.
Triple-checking every little detail.
You carefully turn off enhancements in one place, but they are still on in another. You turn them off there too. You go through the entire setup — everything looks right, enhancements are off, the configuration is exactly how you want it. You launch the ads. And somehow, missing UTMs and enhancements you never enabled are still slipping through.
It's junior work. A monkey could do it.
Your best strategists spend hours on manual ad setup instead of strategy and creative testing. The work does not match the talent, and the talent knows it.
I'm just so tired of Meta.
The same task takes 10 minutes or 4 hours depending on how Meta feels that day. Everything is loading. The UI freezes when you type ad copy. Your cursor jumps to a different field. Enhancements toggle themselves back on. You just cannot get Ads Manager to do what you want.
One workflow, full control, no Ads Manager required.




No more building ads one by one. Set your naming conventions, lock your enhancements, configure your settings — once. Adtool takes care of the rest. Same effort, 10x the output.
Explore this featureEnhancements
Lock Meta ad enhancements exactly the way you set them. No more settings that silently revert after publishing, no more unexpected client complaints. Your settings, every time.
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See exactly how each ad will look in Meta while you build it. Fine-tune primary text, headline, CTA, and placements for each ad individually — saving you time without compromising on control.
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Your creatives are automatically grouped and organized by dimension the moment you need them. No manual sorting. Upload your assets, review the groupings, and move straight to launch.
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No more copying preview links one by one and making your client click through each ad individually — without even seeing every text variation. One shareable link, every ad, every variation, all in one clean view.
Explore this featureDrag to reorder



Consistent naming matters for tracking, but keeping a team aligned gets harder as workload builds. Set your naming convention once — even across accounts — and Adtool applies it to every ad, every time. The right name, no matter who is working on the client.
Explore this featureWhat performance marketing teams say after switching to Adtool.
“Adtool.io is possibly the best tool we've adopted as an agency since we started. We were actually considering hiring a Paid Specialist exclusively for Meta setup, but we no longer need to. Adtool saves us countless hours on the tedious work of setting up ads and frees up time for what really creates value: analysis, optimization, and performance.”
Noél Hammer
Agency Partner · Looja
“Adtool is possibly the best software I've had in years. It's easy, intuitive, and saves me a lot of manual setup hours that can be used for something much more productive. Christian and Martin are also a classic example of customer-first driven founders.”
Thomas Juhl Hansen
CMO · Pitaya
“Absolutely brilliant software and a bit of a no-brainer once you get started with it. Not only do I save time in ads manager, it also gives me motivation to test and publish more ads for our clients, as the process is much faster and a lot more smooth.”
Malthe Vibe
Performance Marketer
We are honest about who we built this for — and who we did not.
Probably not for you
A great fit if you
Everything you need to know about launching Meta ads with Adtool.
Adtool is the Meta ad launch platform built for performance marketing agencies. It replaces the manual, error-prone process of launching ads through Meta Ads Manager with a streamlined workflow that handles batch ad launches, automatic naming conventions, enhancement control, and client preview links — all from a single interface. Adtool connects directly to the Meta Marketing API as an official Meta Business Partner, reducing ad launch time by up to 90% compared to working in Ads Manager.
Adtool is designed for digital marketing agencies and in-house performance teams that launch ads at scale. Most Adtool customers launch 100+ ads per month. If your media buyers spend hours each week manually uploading creatives, configuring ad settings, and copying preview links in Meta Ads Manager, Adtool was built for your team.
Adtool reduces ad launch time by up to 90% compared to working directly in Meta Ads Manager. Instead of uploading creatives one by one, configuring each ad individually, and manually applying naming conventions, you launch an entire batch in a single workflow. Upload your creatives, set your configurations once, preview how every ad will look in Meta, and go live — all in minutes instead of hours.
Yes. Adtool supports all Meta advertising placements including Facebook Feed, Instagram Feed, Instagram Stories, Instagram Reels, Facebook Reels, Threads, Audience Network, and Messenger. Adtool supports image ads, video ads, carousel ads, flex ads, partnership ads, lead form ads, and more.
Adtool generates shareable preview links for every ad batch you create. Instead of sending clients 50 individual Ads Manager preview links pasted into a spreadsheet, you share one Adtool preview link that displays all ads in a clean, professional interface. Clients can review and approve creatives without needing access to your ad accounts or Meta Business Manager. This replaces the typical 30–45 minute approval workflow with a process that takes under a minute.
Adtool pricing is based on your team size and launch volume. Plans are designed for agencies of all sizes, from boutique teams to large performance groups. Book a demo to discuss pricing that fits your specific needs and see the platform in action. There are no long-term contracts required — you can adjust your plan as your team scales.
Yes, Adtool is an official Meta Business Partner. The platform has been reviewed and approved by Meta, and connects to the Meta Marketing API using official, supported integrations. Your ad account data is handled securely under Meta's partner compliance program. Adtool operates within the EU-US Data Privacy Framework and undergoes regular security reviews.
Adtool is built for batch launching at scale. You can launch dozens of ads across multiple ad accounts in a single workflow. There is no practical limit on the number of ads per batch — the platform handles multiple creatives, placements, and configurations simultaneously, publishing each ad reliably through the Meta API. Agency and in-house teams regularly launch 50–200+ ads in a single session.
Meta Ads Manager is Meta's built-in tool for creating and managing ad campaigns. Adtool is a specialized ad launch platform that connects to the Meta API and replaces the slowest parts of the Ads Manager workflow. While Ads Manager requires you to configure each ad individually, Adtool lets you batch-launch ads with consistent naming, locked enhancement settings, and built-in preview links. Adtool does not replace Ads Manager for campaign management or reporting — it replaces the operational launch workflow that costs agencies hours every week.
Yes. One of Adtool's most valued features is full control over Meta ad enhancement settings. When you launch ads through Meta Ads Manager, enhancements like text optimizations, image adjustments, and auto-added music often revert to Meta's defaults without notification. Adtool locks your enhancement preferences exactly as you set them, ensuring they remain consistent across every ad launch. This is the number one reason agencies cite for switching from manual Ads Manager workflows to Adtool.
“It’s become fun again to make ads.”
That’s what our customers say. Want to see why?
Book DemoNo commitment. See if Adtool is right for your team.