Finally, an ads that makes sense
Click from campaigns to ad sets to ads without anything freezing, and see the trend line of any KPI, for every Meta ad you run.
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How analytics works
Watch the trend,act on what moves.
1STEP 1
See the trend of any KPI
Pick any of 85 KPIs, in Meta’s own names, and watch how it moved day by day. Save the ones you check as a view.
2STEP 2
From campaign to ad, at once
Open a campaign, then its ad sets, then its ads. No spinner, no wait, each tab’s there the moment you click. Chasing a good number down takes seconds.
3STEP 3
Pause without leaving
See an ad bleeding money? Switch it off from its row, and it pauses on Meta right away.
Trends
Click a KPI and see where it’s heading
Pick any of 85 KPIs under Meta’s names and the chart redraws by day, week or month, always against the period before. Save the ones you check as a view.
- 85 KPIs from Meta
- Change vs. the period before
- Your own saved views
We want to spend our time where we can make a difference. Development and analysis, rather than operations. That's why it's great to be able to cut down the time we spend setting up ads.
Ian Gwinner · COO, Neble & RohdeRead their storyQuestions
Questions aboutanalytics.
Straight from Meta, for the accounts you connect. Adtool reads every campaign, ad set and ad, including the ones you built in Ads Manager, and the date presets end yesterday, just as Meta’s do.
All 85, in Meta’s own names: spend and delivery, traffic, purchases and ROAS, leads, video (hook rate, hold rate, ThruPlays), engagement, quality rankings and app installs. Add any of them to a view as a tile and a column.
Yes. Every campaign, ad set and ad has a switch on its row. Flip it and the status changes on Meta, using your own Facebook login, and the row shows what Meta reports back, so an ad under a paused campaign still reads as off.
About three years, as far back as Meta keeps insights. Pick 7, 14, 30 or 90 days, or any start and end date, and group by day, week or month. Long ranges group by week or month.
Each person keeps their own. Views save per person and follow you across every ad account you open.
Works well with
Launch
Stop copy-pasting ads one by one. Write the copy once and launch the whole batch, with your defaults, UTMs and names already on.
See how it works- Organization default
Naming ads
Configure naming conventions and templates for your ads.
Click to add parameters
Select Divider
Quick Presets
Drag to reorder
Try it: drag a part or change the divider
| | |- NW
- Date (MMMYY)
- Ad Type
- File Name
Your ads get
Saved
morning_ritual_1x1.jpgNW | Nov26 | IMG | morning_ritual
relax_oil_ugc_9x16.mp4NW | Nov26 | VIDEO | relax_oil_ugc
essentials_refresh_4x5.jpg + 3 cardsNW | Nov26 | CAROUSEL | essentials_refresh
glow_drops_4x5.mp4 · creatorNW | Nov26 | PARTNERSHIP | glow_drops
Settings
No one has to remember your naming convention, UTMs or enhancement defaults. Save them per client once, on every ad from the start.
See how it works Preview link
One link to every ad in the batch. Your client approves or comments, and it shows up right inside Adtool.
See how it works
